The Obligations Of Information Disclosure In O2O E-commerce In Food Industry

With the development of the mobile Internet industry,ordering by APP online and consuming offline,which is called O2 O E-commerce model,is more and more integrated into the lives of consumers.Internet takeaway food became one of the best.However,there are serious food safety problems behind the prosperity of the transaction.These problems are mainly due to the serious information asymmetry.In order to regulate this kind of phenomenon and protect the interests of consumers,joint efforts of network platforms and operators are required to promote the healthy development of the market.The paper tries to analyze some chaos in the industry,put forward their respective information obligation and provide some advances with regulation to economic law.The first part of the paper starts with the illegal phenomenon of Ele food takeaway network platform discovered by “3.15” program of CCTV.The report drawing of the problems now in internet takeaway food industry.Than the paper analyze the characteristics of internet takeaway food industry which is different from other E-commerce model.All these lay a foundation for further analysis.The second part starting from the two themes of network platform and operator.Put forward three principles of information disclosure.The sources of information obligation are analyzed from the two aspects of legitimacy and rationality.The contents of their respective obligations are described,too.In the third part,some suggestions are put forward to establish a perfect information disclosure mechanism from other approaches.