| The traffic accident makes heavily losses every year in our country,especially in rural area.To reveal the relationship between traffic safety awareness and accident,the difference of traffic awareness between urban and rural residence and the reason of the difference.And based on those,to figure out the way to improve the traffic safety awareness,this paper puts proper advices.Through collecting and clearing up the results of researchers in traffic safety field,and based on traffic safety and public administration,this paper puts the model of relationship between traffic safety awareness and accident.And based on the key factors in the model,this paper construct the system of evaluation in safety awareness,and study the safety awareness through questionnaire survey and DEMATEL/ISM.And finally,make clear of the difference of urban and rural residence.As the results of this paper,firstly,the relationship between the safety awareness and accident is strong;secondly,the safety awareness difference of urban and rural residence is obvious in all three dimensions of evaluation system;thirdly,based on model of DEMATEL/ISM the marginal effects function shows that the social culture and traffic safety legislation make great effect to safety awareness of residence.According to above analysis,to realize the subject of improving safety awareness of rural residence and lowering the loss of traffic accidents this paper puts the way to strengthen the traffic safety awareness of rural residence,and the ways those to reinforce the legislation improvement,safety culture construction and road traffic safety management facilities in purpose. |