The Reserch Of The Platform Change And Guiding Measures About The Network Opinion Leaders In The New Ara

In the 40's of the twentieth century, Mansfield lazarus put forward the concept of "opinion leaders", and is widely used in interpersonal communication and organize communication, its meaning is to point to in interpersonal communication network often provide information for others, opinions,comments, and influence others to "active" .Today, in the network virtual community environment, active with a group of special groups known as"network opinion leaders", their words and deeds, affecting a large number of Internet users and even offline behavior for the public, and greatly affect the network public opinion. With the rise of mobile Internet, network opinion leaders active platform is in a constantly changing process, from the traditional blog,BBS, posted to weibo, broadcast platform, the public, in the new environment,the network opinion leader's charisma and influence is also increasingly strong.Network opinion leaders active platform is mainly studied the changes of the process and the reasons, found that compared with the traditional network opinion leaders, under the new era of network opinion leaders have more charisma and public opinion guide, at the same time also more easy to mislead the public opinion, spread rumors, in view of this characteristic, put forward specific measures to give play to the role of network opinion leaders right, in order to better the network opinion leaders guide control it correctly.