Research On Strategy Of Network Public Opinion Guide On Emergency

In new period of information technology, the popularity of network, which has brought unprecedented opportunities to the government’s social management, not only provides a platform for the people to interact、communicate and expand the public voice, but also brings a new social media platform to the people political participation. Under the influence of many factors, especially the rapid development of network and the diversified interest demand from the people, network public opinion events emerge in endlessly and show new development characteristics, which will also brings great challenges to the government’s administration. As a main organizator and manager of social affairs, the government’s reaction and the management ability toward the network public opinion events that caused by the emergency in a rational and comprehensive way will influence the dealing of the problems, even the building of the government image and credibility.This paper after a deep investigation on the relation between the emergency and network public opinion events,which faces the handling problems between the emergency and network public opinion events. The paper suggests that a series of effective countermeasure should be implemented to dealing the problems in order to make a beneficial exploration on the innovation of government social management and the construction of service-oriented government.