| In recent years,the influence of the media such as blogs,weibo are suffering a slight decline,while the new emerging media form represented by WeChat developing with an amazing speed,leading the media in the new era with its immediacy,interactive mode of transmission.The ever-changing digital network for work circulation provides superior technical support,but also changed the traditional technology under the background of formation of the work flow process,the change of the interests of the parties to the subject are correspondingly.Information technology innovation is the way for the development of market economy,the intellectual is the product of market and technology.Intelligence works,like any other products,the meaning of their circulation is the realization of its value and distribution.Work flow is not only involved in creation and the realization of the interests,but also covers the process that the public pay for their using the intelligence works.In the process of realization and self-realization,the balance of interest structure of the traditional copyright system has been challenged subversively,it is necessary to re-measure the balance of interests and forces and manage the new balance.In this process,the discussion of copyright protection is unavoidable.Since the media as a medium to express views,plays its social part only when used in a proper way,which is also the main motivation of research about the copyright infringement in the new media area.This paper chooses the most representative real-time communication application-WeChat as the specific analysis object,the work of WeChat platform as the entry point,leads to the necessity of copyright protection of WeChat works,and then on the basis of the existing legal rules,Targeted to WeChat individual users and WeChat public account operators to conduct the legitimacy of the dissemination of discrimination from the nature of profitability,the scope of communication and other aspects.Finally,from the WeChat users,WeChat operators and other different positions,the copyright infringement of the judgment and commitment to start a specific discussion. |