The Study On The Persuasion Of Ideological And Political Education In We-media Age

With the rapid spread from We-media era and continuous innovation,the era's "zero threshold",diversification,equality and other means of transmission profound impact on people's thinking and life.Western countries spread their ideology and values to make it harder to guide social opinion in this environment;it has been strongly questioned that if the ideological and political education content have the authenticity and scientific nature.So if the ideological and political education cannot effectively grasp the operation from the media and the rational use of law,it can only self-marginalization.Then,in the context of the media from the background,how could ideological and political education influence and persuade the majority of members of society? How to enhance the explanatory power and persuasion of the real problem and promote the ideological and political education "issue the voice of China and sing the Chinese story" has become the important thing in the development of the ideological and political education subject.Based on this consideration,this study uses some literature research methods to explore the basic comments of the ideological and political education persuasion and the special forms in We-media era.In addition,analysis the process of persuasion of ideological and political education in We-media era.According to the challenge in We-media,we put forward some promotions.According to this,the full text is divided into four parts.The first part focuses on the basic theory of persuasion in the ideological and political education.First of all,the important concepts involved in the proposition are the “we-media age” and “Persuasion” of theoretical explanation,secondly,discusses the basic connotation of the ideological and political education and persuasion from the media in the background of Ideological and political education of the basic characteristics of the most convincing,after the analysis of the structure form of Ideological and political education in the form of convincing and regeneration media age background derived.The second part focuses on the analysis of the process of persuasion in the ideological and political education in the media age.This part will be divided into three sub-processes: the process of individual persuasion,the process of collective persuasion and the process of social persuasion.In the individual dimension,focusing on the individual elements of the persuasion process and its role in the group process;in the collective dimensions,focusing on the media since the era of Ideological and political education to persuade the possibility and mechanism of population;in the social dimension,focusing on communication and persuasion from the perspective of value analysis process of the logic of social persuasion.The third part focuses on the practical challenges of ideological and political education in the We-media era.From the perspective of the three dimensions of persuader,object and progress,I tried to accurately grasp the actual impact of the media era on the persuasion of Ideological and political education.The fourth part focuses on solving the ideological and political education in the era of we-media persuasion.In order to improve the persuasion of ideological and political education in the era of we-media,it is necessary to establish scientific thinking,improve the internal operation mode,and construct the corresponding supporting system.