The Research On The Promotion Of Government Credibility From The Perspective Of Network Public Opinion

With the continuous development of the Internet,speaking out on line has already become a new way for the public to express their opinions.Therefore the administrative capacity of a government is greatly reflected in coping with the on-line public opinions.Furthermore,the credibility of government is now suffering an unprecedentedly great impact in this era of information.By comprehensively using the theory of legality in politics,the law of the public opinion evolution and adopting some scientific research methods,such as case analysis method,on-line public opinion analysis method,this research mainly studies government credibility in terms of public opinions through three shocking cases,including kindergarten feeding medicine incident in Xi'an,the serious fire incident in Harbin and the shooting incident in Anqing and draws out the evolution law of public opinion according to the principal dimensions of evaluating the government credibility.It shows that the on-line pubic opinions benefits in promoting the government information disclosure,building up the communication and mutual trust mechanism,improving the level of public service,strengthening the supervision of public power.Consequently,it has a positive effect on improving the government credibility.However,sometimes it may turn out to be opposite instead,for example,the government management is greatly impacted by diverse public opinions right now;the government image is seriously impaired by the normalization of negative information on the Internet;the public trust for government is challenged by the on-line rumors and the governance capacity is put to the test by the intense feelings of the public.If the government couldn't respond to it properly and fail to realize public expectation,government credibility will suffer a lot and it will take much more efforts to rebuild it.As a consequence,in order to build up a people-oriented image,to rebuild a trustful relationship with people,to construct a just as well as open credit environment and a clean as well as efficient administrative system and improve the government credibility,the government should put forward corresponding strategy to make an reply to the public under the rules of the four stages the evolution of the public opinions which include latent period,outbreak period,lasting period and extinctive period.