With the mobile Internet, cloud computing, big data and the information revolution revoluting, which is on behalf of the new era of information revolution. Big data era is the product of information technology and Internet industry development for the specific stage. It is begun to the embed for banking industry as a combination of information technology, Internet thinking and decision-making data,and the bank personal information leakage caused about consumer property losses, without maintaining financial stability and social and economic development. Legislation of personal information protection in China’s banking industry for the banking consumer information protection is the social survey questionnaire data, which then draw lessons from foreign advanced protection measures for China’s banking personal information protection, for which provides some specific recommendations, in order to improve the banking industry in China’s personal information protection work can be further improved:The first part defines the basic concepts of personal information protection in the era of big data, including "big data era", "financial consumer", "banking personal information". The banking industry can be clear for the protection of personal information objects and scope, as well as the background of the timesthrough the definition of basic concepts through the definition of basic concepts.The second part mainly analyzes the challenges for facing the protection of personal information in China’s banking industry. First of all,by showing three typical cases: the second analysis of the legislation of personal information protection in China’s banking industry, as well as the main problems, including the legislative system is not perfect, the legal relief road is unreasonable, the regulatory mechanism is not perfect, publicity and education behind.The third part puts forward the direction of personal information protection in the era of big data. Firstly clear the legal status of key concepts, including the concept of financial consumers, financial privacy concept; secondly, the construction of relevant legal systems and relief means. It includes good personal credit system construction and improving financial privacy relief means; finally putting forward other specific countermeasures of personal information protection, which is the perfect lawenforcement system with improving the industry self regulatory mechanism of publicity for the education work. |