A Study On The Status And Function Of Party Newspapers In The New Situation

Party newspaper is the mouthpiece of the party and the people,is our party propaganda front of the important position,is to strengthen the socialist advanced culture construction is an important platform for the party and the government to contact the masses of the people of the bridge and link,Important resources and important means.In the critical period of realizing the great Chinese dream,we urgently need a good atmosphere of public opinion at all times to unite the national power,promote reform and development,and realize the national rejuvenation.Because of this,propaganda and ideological work is extremely important,the mission of the party newspaper party will be more difficult,not only related to our party and the country's future fate,but also related to the success of socialism with Chinese characteristics,people's life can be happy Ankang,its role and status are irreplaceable.Under the new situation,the political,economic and cultural environment of the party newspaper and the party committee has undergone major changes,which brought new challenges to the Party Newspaper.First,under the current situation of ideological communication,how to grasp the public opinion,The right to speak;second is the new situation,the audience has undergone tremendous changes;third is the diversity of channels led to the government's "weak control";Fourth,the party newspaper political communication and marketing imbalance.At the same time,it also brings new opportunities.First,the scientific and technological innovation has improved the propaganda effect and coverage of the party newspaper party.Second,the social media has become the new venue for the party press public opinion.Thirdly,the emerging science and technology will improve the economy of the party newspaper benefit.Based on the analysis of the orientation and function of the party newspaper and the party newspaper,this paper studies the opportunities and challenges of the Party newspaper in the new situation.Through the analysis of the truth and the Central Daily,The situation of their own adherence and change.