Research On The Ideological And Political Education Function Of Public Service Advertisement

In the era of mass media,the carrier of ideological and political education is diversified.Public service advertising is the medium of ideological and political education,which plays an important role in ideological and political education.Public service ads and the ideological and political education have a common goal,is to raise the public's moral accomplishment,promote social civilization progress.Public service ads play to ideological and political education function exists many problems.Public service ads and the ideological and political education combined with conservative curt,between commercial and public welfare measure is blurred,insufficient attention of the general public to use public service ads,and so on.To find these problems to put forward the corresponding countermeasures.So how to give full play to the ideological and political education function of public service advertising is the focus of this paper.Through the survey data in view of the problem,read the information,this paper puts forward countermeasures from three major aspects,on the one hand,vigorously promote the development of public service ads,enhance the communication effect of public advertising,to strengthen the construction of advertising theme itself,key to distinguish the boundaries of public service ads and commercials,on the other hand is to promote the development of Ideological and political advertising the function of education,improve the ideological and political workers of ideological and political quality,mobilize the enthusiasm of public participation in public service ads,public service ads should be brought into the construction of ideological and political education system.Finally,the optimization of public service ads to play the ideological and political education functions,integration of a variety of media carrier,expand the influence of the ideological and political education.