Research On Brand Building Of Grassroots Service Party Organization

The construction of a service-oriented party organization is a major deployment made by the 18 th Party Congress,In close contact with the masses of the people,to promote the party at all levels to better play the "leadership core" and "political core" role,improve the party organization cohesion and combat effectiveness,together to promote the reform and development of the positive energy,has a very important practical significance.The construction of service-oriented party organization focus at the grassroots level,focus on strengthening grass-roots party building services brand,this work as a powerful starting point to strengthen and improve the grass-roots party construction work under the new situation,the way of innovation of grass-roots party organization,improve the service level of the masses of Party members,has a unique advantage,also make the construction of service-oriented grassroots party the organization more sustainable.This paper takes the brand construction of the grassroots service-oriented parts of Party building as an example,from the construction of service-oriented grassroots party organization perspective,tries to conclude and summarize the work in the brand construction of service-oriented grassroots party organizations experience,and analyze its deficiencies,on the basis of further strengthening and put forward some opinions and suggestions to improve the work of brand building services the grass-roots party organization.This paper consists of four parts.The first part gives a brief overview of the basic connotation and characteristics of brand building and the building of service oriented party organizations.Based on the general understanding of brand building,this paper analyzes the basic connotation and characteristics of the brand building of basic service oriented party organizations.The second part mainly analyzes the necessity and urgency of strengthening the construction of the service oriented party organizations.It is pointed out that the basic requirement of the construction of the basic service party organization is to strengthen the brand construction of the basic service oriented party organization,which is an important way for the construction of the party organizations at the basic level,and is also an innovative way to broaden the party's vision.The third part focuses on the basic process,the actual situation and the main problems of the brand building of the grassroots service organization at the current level,in order to grasp the progress of this work from the whole,and analyze the grassroots service organization brand building in the brand awareness,brand effect,brand management and brand strategy.The fourth part mainly based on the above issues,combined with the inherent laws of brand building,put forward to further strengthen the grass-roots service-oriented party brand building strategies,including scientific planning service brand,strengthen the service brand organization and leadership and dynamic management,improve brand protection mechanism,reputation management and etc.