Political Communication In The Perspective Of Media Research On Political Character Image Construction

The relationship between the media and the public along with the rapid development of media in recent years, it has become more and more close, as to be able to influence public opinion direction and important means of public perception, politicians use the media publicity to construct their own positive image has become a important way of political communication. Political figures or events through specific stages, stress positions through media reports and propaganda, construct the image characteristics, to win public recognition and support, this kind of situation in with characteristic of capitalism is particularly obvious in democratic elections. Good image is political parties behind itself and its external business card, is an important marker of public opinion and public opinion, a good political figures for the use of the media, is a compulsory course of contemporary political communication.This paper focus on the object of study is also against the kuomintang (KMT), Taiwan famous politicians Eric chu, in December 2014-January 2015, the kuomintang in Taiwan's nine in union elections, then the party chairman ma ying-jeou after resignation, Eric chu office when the kuomintang (KMT) party chairman before and after the media reports, Taiwan news samples from two traditional newspaper media the united daily news and the liberty times news reports about Eric chu. Concept with the help of image, political communication theory of constructivism, with content analysis method, literature method, comparative method and so on by means of research methods, the analysis of two newspaper in this period of time to Eric chu image construction in the political communication; Also according to the different groups and positions of people's personal without a structured interview, in media communication, public acceptance for Eric chu image and self-awareness; Finally, analysis of the Taiwanese media in the present of communication strategy, to interpretation of its behavior find out part of the reason.Although Taiwan area and mainland area in the political environment, characteristics of election, the media environment has the very big difference, but in the media about the political level, the construction of political communication behavior characters of characteristics and communication strategy is reported for the current media development situation of the current situation of the development of political communication has a very good reference and research significance.