At present, as the aging speed accelerated in China, aging trend is increasingly serious, The phenomenon showing family size miniaturization and family structure fission. In the meantime,continuous growth and diversification of demand for institutional care service generating imbalance with supply shortage. Therefore, this paper mainly uses the logistic model to analyze the impact of social support on the elderly willingness to institutional endowment intend services.The study found that social support including formal and informal social support have a significant influence on the elder’s willingness to institutional care. Specifically, the elderly provided sufficient care by child tend to support home care, the elderly lack of care resources tend to choose institutional care. Pension and medical insurance play the role of social security, the elderly who enjoy social insurance, especially the rural elderly have a weaker intend to support institutional care. The addition of formal social support for the aged does not replace the home care and spiritual support provided by offspring, and formal support has positive effect on informal support. Among the control variables, age, gender, education level, self-rated health status are also significantly affect the elderly willingness to institutional care. The older person is more likely to choose home care, women showing the higher willingness in institutional care; the higher education level, the greater willingness to choose institutional care; the better assessment of self health, the stronger tendency to choose home care.Finally, the author believes institutional care development should be based on a tripartite balance in the family, community and institutional basis; achieve the quantity and quality of community service development based on the needs of the elderly, reasonably design the home living environment, promote the intelligence and technology building of pension services, at the same time, play a supportive institutional status and increase institutional humanity care. |