Function Construction And Strategy Selection: The Spread Of Government Wechat In The Perspective Of Political Communication

The boom of mobile Internet technology provides a powerful technical support for social development and brings the convenience and endless imagination for lives of the public.The birth of any media will change the view of things of human being's,and,then,that will alter the lifestyle of human's and the operational rhythm of the society as well.In the new media age,the public can be "crowned" and exercise their rights of access,participation and expression more reasonably.At the same time,the Internet has became a weapon of the public opinion and a very important strategic resource of a country.The government realizes the functions of political communication--government affairs public,public opinion guidance,public management,public services,etc--by using the Internet,so as to achieve the purpose of helping social governance,making a harmonious social atmosphere and creating a good image of the country.Based on Tencent Wechat APP platform and with its powerful mining capabilities on the mobile clients,Government Wechat has became an important platform of Government Affairs Public,a crucial way of the transformation of the government and the vital window of the mass line educational practice within three years.From the perspective of political communication,the paper discusses the background of the rising of Government Wechat,its functions and effects of political communication.The article is divided into six parts.The introduction mainly describes the origin,status,methods and structure of the research.The body part begins from Chapter 1:Definitions and Meaning:the Summary of Political Communication and Government Wechat and basic concepts are explained in this part,that is the review of the convergence of Political Communication and network media,including:political communication and media,the establishment of "e-government" system of our nation,the background of the birth of and characteristics Government Wechat.Chapter 2 describes the function of Government Wechat,including information release and the guidance of network public opinion and promoting civil political participation.Chapter 3 analyses the spread obstacles of Government Wechat.Chapter 4 manages to find out strategies in terms of the future development of Government Wechat.The part of the conclusion makes the final summary statement of topics and affirms the significance of communication of Government Wechat.