Research On The Ideological Construction Of The Communist Party Of China In The Era Of We-media

Since twenty-first Century,with the popularity of Internet technology and the continuous development of the intelligent mobile phone,tablet computer and mobile intelligent terminal,the human society entered the era of We-media.We-media not only has extremely profound influence in all fields of society,changes the people’s way of life and thinking,but also changed the ideology construction environment of the Communist Party of China(CPC),provided a new platform for the ideological construction of CPC.The development of We-media has accelerated the spread of knowledge and information,different ideological culture of countries around the world are gathered here,this makes to the struggle in ideological field more complicated.While We-media offers opportunities for the ideological construction of CPC,it also brings severe challenges to the ideological construction of CPC.In the face of new situation in We-media era,CPC’s ideological workers should stand in forefront of the times,scientifically analyse the influences of We-media on the ideological construction of CPC,adhere to the basic principles of the construction of ideology,and take effective measures to enhance CPC’s ideological persuasion,attraction and cohesion,strengthen the ideology of CPC’s leadership,management rights and the right to speak.This paper not only discusses the opportunities brought by We-media to the ideological construction of the party,also points out the challenges brought about by We-media and in the media era background and strengthen the importance of CPC’s ideological construction.Basing on this the author proposes some basic principles and coping strategies to strengthen the ideological construction of CPC in We-media era.The thesis is divided into three parts.the first part analyzes the concept,characteristics and functions of We-media and ideology on the basis of previous research;the second part analyzes the opportunities and challenges to the ideological construction of CPC offered by We-media,and analyses the reasons;the third part puts forward some basic principles and specific measures to strengthen the ideological construction of CPC in We-media era and provides some advices for CPC’s ideological construction work.