Users Thinking Strategy Research In The Government Micro-blog Operation

With advancing government micro-blog construction, at present, government micro-blog has become an important measure to promote the government information disclosure, building a service-oriented government. Since 2011, government micro-blog has been highlighted in public opinion on major public issues out some results. In the mobile Internet era, traditional industries are facing innovative Internet technology, while the popularity of mobile Internet has also spawned a new public network usage habits and ways of thinking, focusing on user experience is becoming the core of the product means the mobile Internet era of competition.In this context, the government micro-blog government agencies as new media platforms, to the public opinion monitoring, guiding the audience continued to force terms, and competition between other information products is inevitable. Therefore, the government micro-blog re-integration of resources to the user operating strategy thinking layout from content, services, interactive, O2 O other aspects of operations and innovative ways, will become Chief micro-blog trend continue its vitality.This paper aims to explore how to carry the Internet products operations "User thinking" into government micro-blog operations in the context of the development of mobile Internet products, to allow established an effective and long-term interaction between the government micro-blog and fans, whereby government micro-blog innovative way they operate, maintain long-term effective government micro-blog vitality. First article begins from the definition and development status of government micro-blog start talking about the current government micro-blog operators "User thinking" missing issues, and thus leads to what is "user mentality" and the theoretical base and the need for its existence, the @ Nanjing release case studies, the author of the @ Nanjing release data analyzed and summarized its Enlightenment government micro-blog operators, thus summed up the operations of government micro-blog users thinking strategy.