Research On The Problems And Countermeasures Of The Intellectual Property Protection In Creative Industries

Creative industries are new industrial forms, which content is culture and which core is creation. Because of their innovation, Creative industries occupy the top of industrial value chains, and impulse the growth of other related industries, promote the overall development of the economic environment. They will play more increasingly important roles in upgrading of China’s industrial structure, enhancing our overall competitiveness, and changing the low position in the international value system. Only if strengthen Intellectual property rights protection to fully protect the legitimate rights and interests of the creative subject, and inspire their creative activities, we can protect the healthy development of creative industries. The concept of creative industries appears later, and the study of their IPR protection is still in its infancy.In this paper, I analyze some problems in the protection of creative industries,such as the lack of intellectual property protection laws and regulations, not-perfect administrative management system, and the lack of brand protection consciousness. From the perspective of the creative industries value chain, this essay take "Pleasant Goat and Big Big Wolf", one of China?s most creative industrial works, as case, and focuses on the Intellectual property performances in creative industries value chain, then Put forward the IPR countermeasures from the conception, development, marketing, to consumption stage. Finally, I start from the industry value chain, and make recommendations on intellectual property protection for government and business, and promotion the development of creative industries.