Intellectual Property Protection Of Creative Industry

In 1998, Britain first put forth the concept of creative industry. It covers 13 aspects, such as advertising, architecture, art and antiques markets, crafts, design, fashion design, film & video, interactive leisure software, music, performing arts, publishing, software & computer services, television and radio, etc.. In recent years, creative industry is identified as one of the keys to economic changes, so many countries and areas have made creative industry as the strategic and principal industry, and taken relevant policies and measures to impel development. As the concept of innovating and improving the productivity, it is now used in economic development throughout the world. For China, the creative industry is a relatively new concept , and the domestic study level on theories also lags behind the practice.The thesis, besides preface and conclusion, concludes four parts: first, the summary of original idea and creative industry; second, protected practice of original idea and creative industry in western countries; third, the protected practice of specific hot issues of our country; fourth, the advice of creative industry of intellectual property protection of our country.The preface of thesis mainly discusses original idea and creative industry have become the emphasis of today's knowledge-based economy ages. Western countries have established their protect strategy of intellectual property. It leads to the urgency that China should establish the protected mode of original idea and intellectual property protection of creative industry, and brings forward the far-reaching significance of discussing the protected mode of original idea and intellectual property protection of creative industry.The first part is the summary of original idea and creative industry. On the basis of putting forward and limiting of its law concept, it analyses legal characteristics and discusses legal classification. The essence of creativity is a creative intelligence achievement or the information which has certain values. It makes a discussion in the range of the traditional intellectual property. It specifically expounds the classification of original idea and classification of creative industry in each country, and accounts for the legal characteristics of the major original idea industries.The second part is protected practice of original idea and creative industry in western countries. It introduces three protecting models in western developed countries, including property rights protection model, contract protection model, and trade secrets model .And it makes a related evaluation.The third part is the protected practice of specific hot issues of our country. To evaluate and explore specific hot issues on original idea and creative industry of our country, such as creative industry of management model, creative industry by integrating digital technology with net culture, and creative industry of derivative products of cultural industry.The fourth part is the advice of creative industry of intellectual property protection of our country. It analyses the existing protect channels of our country and the shortage, and makes the relevant recommendations for the future protect model.In this paper, the author adopted the following main methods:Document analysis: Collect and summarize the relevant literature, especially the latest achievements abroad. Through the study of literature, It borrows the related views and the thoughts of analyzing and solving the problem.Demonstration analysis : Choose the representative creative industry to conduct in-depth principle analysis and the existing legal protection analysis. It validates the basic conclusion of the theory, and puts forward an opinion with the practice.Crossover study: This paper involves some related disciplines. It makes reference to the basic theory of socio-economics when studying the limit and basic theory of creative industry. It makes reference to value chain theories of Industry Economics when studying the existing protected mode in China.This research object belongs to top subject of this field in intellectual property sector. At the same time, the related research materials at home and abroad , in particular the practice cases of the domestic are limited. With more personal assertions, the author's research is lack of demonstration. This is the shortage of the study. It is believed that with more and more related research and practice at home and abroad, the inadequacy of the author is also the place which hope to have an improvement in the future.