The engagement is thousands of years of our marriage customs. Today, this tradition is still very popular in the society. With the engagement phenomenon associated with this is advertising. But, with the development of society and the changes of the times, the high price often because of dissolution of a marriage and the return of bride price dispute, and even cause the malignant event, is not conducive to the stability of social order. On how to deal with the bride price dispute, Despite the supreme people’s court issued < marriage law > explanation(two), the judge to have tricks to follow in judicial practice, according to the law. But because there is no legal attribute of the dowry judicial interpretation to conduct a comprehensive definition, and set the rules of the return of betrothal gifts too careless, a lot of problems and deficiencies in the judicial trial, caused a lot of controversy. We should actively improve these disadvantages, it is necessary to deeply study the betrothal gifts, elimination of legal theory and the judge on the basis of tension, bridge the gap between folk custom and national law and judicial decisions about bride price,thereby enhancing the social acceptability, unification of legal effect and social effect of justice judgment.In this paper, in accordance with the questions, analyze and solve the problems of the logical structure of the system arrangement. In this paper, by an introduction, body and conclusion of three parts, The text includes the following several parts:The first portion is the bride price limits. To understand the concept of the betrothal gifts through this part we can, and the bride price and some related concept makes a distinction between.The second part is the discussion of advertising law. The main part of the payment of property disputes relevant views and betrothal gifts are briefly introduced and expounded his views.The third part is the legal basis for the return of bride price system. Mainly from the good customs and balance the interests of the two principles of.The fourth part of the bride price return of our rules and its impacts are summarized.The fifth portion for building the dowry return system of legislative proposals. This part mainly aims at the deficiencies in China more than the return of bride price rules presented in the following seven aspects: the suggestions to determine our rules of the return of betrothal gifts guiding principles, scope, the introduction of the principle of fault of bride price, establish clear standards, the return of the proportion of limitation of action and the starting point, to limit the right of claim request the bride price return period, clear not to apply for marriage registration, the return of bride price. |