| The city promo video is a kind of special advertising,a kind of typical multimedia text,as a tool of building city image under the “visual turn”,it is more like the product of symbolic competition in our modern consumer society.Both the product and audience of city promo video need the knowledge of common sense,knowledge about society and cultural,knowledge about local customs,knowledge about natural,feelings about tests of other genre and so on in not only the process of creating city promo video,but also the comprehension of it.The same thing happens in the process of building city image by city promo video,and ways such as parody,collage,citation,hint,transformation,association also should be used in it.This is exactly the embodiment of intertextuality.In city promo videos,the usually abstract city image is figured out,this process is also the way of building the image of the characteristic of place or locality.All those are by the force of intertextualty.This paper takes the city promo videos of Hubei Province as the object of study,and take text analysis as the main research methods.At the beginning of this paper the author analyses the six kinds of intertextualities and their uses in the selected city promo videos of Hubei Province:genre intertextuality,structural intertextuality,media intertextuality,cultural intertextuality,recessive intertextuality and specific intertextuality.Then the author explores the process of how the intertextuality build the locality in the city promo video,point out that it is intertextuality used in the city promo video that guild and build the local cognition,local attachment,local identity and local fusion of the native,and intertextuality in city promo videos also build the imagine of local of the outsiders,at the same time reflects the struggle of fighting for a better locality than they already have now.At last the author makes some corresponding discussion and analysis.Intertextuality is the main way of innovation,and locality is the main way to understand a place,the main purpose of this artic is to analysis the connection of this two means in the city promo videos.This study explores the link and use of intertextuality and locality in the typical multimedia text,which makes good for the improvement of making city promo videos and then be helpful for extending related theories. |
