Research On The Communication Effect Of Firing Microfilm

The advent of "micro era" has made the concept of "micro" deeper into the mass life.As one of the emerging products of the micro era,micro film emerged over time.Micro film has become the most popular video form since 2011 with its "four micro" features,micro broadcasting platform,micro investment scale and micro production cycle.As a product of the era of media integration,micro film is deeply loved by the masses,whose emergence caters to the fast-paced demand of the social people.In order to enhance the audience interest as the starting point,and achieve universal fire safety knowledge as a fundamental foothold,the fire micro film,a branch of the micro film,based on the characteristics of micro film,by means of narrative,guides the public to enhance the fire protection knowledge,and raises public awareness of fire safety.The micro film draws on traditional media propaganda in the fire "edutainment" concept of value,processing art,film and television to fire safety professional knowledge,breaking the traditional propaganda "pull banners,shouting slogans such as" what are obvious means of propaganda and formalism.Fire micro film has a micro film picture sound fusion mode of communication,which is easy to deepen the public acceptance.This paper mainly combines the development of media technology to study the effect of fire micro film on the spread of fire safety knowledge to the public.The author witnessed the creation of the graduation work "Ganwu" fire micro film as a case study,summed up the fire micro film existing in the communication process,and made the corresponding optimization suggestions,bringing certain theoretical and practical significance for fire micro film.This paper mainly analyzes the communication effect of fire micro film,employing the four research methods,literature analysis,case study,investigation and creation;what's more,it conducts in-depth theoretical and practical research on the communication effect of fire micro film,from different angles and levels.This paper first introduces the background and significance of this research,combs the research status of the domestic and foreign micro film for fire protection,analyzes the existing problems,and puts forward some viewpoints and opinions.Secondly,the paper expounds the theoretical foundation of the thesis,including the Lass well 5W communication theory,persuasive communication and culture of communication effect theory,and then using the experience of fire micro film analyzes how spreading effect is set up,and then analyzes the propagation factors and propagation characteristics of fire micro film.Thirdly,the paper discusses the types of firemicro film,pointing out the two categories of the micro film type,fire heroes and fire safety;the former propagandizes fire forces,military fire image publicity image;the latter is mainly for the fire safety fire safety publicity.Fourthly,analysis of the survey is combined with personal micro film "Ganwu" fire,pointing out the problems in the dissemination of micro film,and putting forward the corresponding optimization suggestions,based on the creation of micro film "Ganwu".Fifth,the paper mainly makes a summary of this research,points out the research results and shortcomings,in an argument with their own creative practice of combining theory and practice;as a consequence,the theoretical research of this paper can be tested in practice,and the effect of the fire micro film prospect is bright.