Research About Communication Effect Of Campus Micro Film Based On The Micro Age

With the development of science and technology and the continuous advancement of mobile Internet technology,the "Micro Age" has arrived and has quietly entered into people’s life.Starting with the launch of Sina Weibo in 2009 in China,this marks the beginning of the "Micro Age" in China.Nowadays,with the popularization of mobile communication terminals such as smart phones and tablet computers,the lifestyle of thousands of Chinese people has changed."Micro era" has officially entered the life of Chinese people.Microfilms were born in the era of "Micro Age," and now micro-movies have become a cultural symbol of the micro era.Micro-film through the mobile Internet in many micro-platform channels for dissemination,has become the public a new type of entertainment and an important way of communication.Because of its short and pithy features to meet the needs of mass fragmentation,has been widely recognized and accepted by the public.At the same time,the advantage of micro-movie makes it enjoy the favorite of many merchants.The commercial characteristic of micro-movie makes it a kind of consumer culture.However,after the micro-movie quickly entered the commercial field,its drawbacks gradually appeared.The commerciality of advertising replaced the artistic feature of micro-film as a cultural tool.In recent years,there appeared a lot of vulgar contents in the micro-movie market works.However,in the type of micro-movie,the campus micro-movie still actively promotes the positive energy of social development,insists on spreading the correct direction of cultural values,strives to get out of the influence of commercial economy,exerts its creative creation ability,Social responsibility.Firstly,the article begins with the basic concepts of micro-era and campus micro-film,and discusses the background,causes and characteristics of micro-era,micro-film,the concept of campus micro-film,the types of micro-movie on campus and the causes of the micro-era.After that,with the related theories of pedagogy as the research perspective and the case studies of the related micro-film works on campus,this paper summarizes the aesthetic function,non-aesthetic function and blending of two aesthetic functions in the campus micro-film.Secondly,combining with the related theory of communication,analyzing and studying the effect of campus micro-film on individuals and social groups,and analyzing the spread effect of campus micro-film by questionnaire.Lastly,it discusses the existing shortcomings of campus micro-film in the process of its dissemination,and puts forward its ways to optimize the dissemination effect from four aspects: ideological content,team building,communication platform construction and interaction mechanism.Through the research methods of literature research and questionnaire analysis,the research methods of case analysis and comparative analysis,combined with interdisciplinary research methods of communication and pedagogy,Deep research.