Rhetorical Research On One Seat In New Media

New media is a new way of speech in recent years.Foreign TED speech swept the world.Although China's new media speech is a new body in the past ten years,but the momentum of development is good."One Seat" in Youku play has reached 100 million times,has had a great impact.Compared with foreign countries,domestic research on new media lectures is not much,from the rhetorical point of view less.In this paper,we take the media lecture as the research object,draw lessons from Chinese and western rhetoric theory,use the exhaustive description method and the theory reference method to study and analyze the speech of more than 300 periods,and explore the rhetorical features of the new media.This paper consists of 8 parts:Introduction,including the definition of the concept,research status at home and abroad,the significance of the topic,the innovation and research methods.The first chapter,the study of phonetic rhetoric about “One Seat”,is analyzed from voice selection rhetoric,voice composition rhetoric and voice harmonic rhetoric.The use of speech rhetoric can make the speech symmetrical and harmonious,full of beauty,change,not dull.At the same time,it can enrich the means of expression,and strengthen the rhetoric effect of semantics.The second chapter is about the application of lexical rhetoric in “One Seat”.The speech has the flat rhetoric and the sense of meaning rhetoric.Straight to use language materials,follow the voice,vocabulary,semantics,grammar rules at the same time,but also through the meaning of lifting,or easy to color,the use of fuzzy language,special words and other methods of rich speech.Straight use of language materials,follow the voice,vocabulary,semantics,grammar of the objective law,at the same time,you can also through the meaning of lifting,praise and easy color,the use of fuzzy language,special words and other methods to enrich the speech.In the third chapter,we study the structural rhetoric in "one seat".From the lexical,syntactic,context(semantic)three aspects of research,come to the topic of new media lectures love the use of the meaning of deviation from the rhetoric,to create an unexpected language beauty;through the choice of long and short sentences,the discourse is dispersed and matched,increasing the expressiveness of language;appreciation of the focus,presupposition in the use of speech and features,focusing on the use of false pragmatic presets to achieve humor effect.The fourth chapter studies the rhetoric of "one seat".The important position of questioning through the use of the highest frequency,the other use of high frequency speech is parallelism,pun and variation rhetoric.In the fifth chapter,we study the body rhetoric in the "one seat".Starting from the generalized rhetoric angle,speakers use body rhetoric during the speech to let the "play" combined with "speak" to narrow the psychological distance with the audience,attract the audience,infect the audience and increase speech identity.The sixth chapter is the analysis of the motivation and effect of the speech.After the first five chapters of the bedding,to further explore the analysis,come to the cause of the five types of rhetoric:science and technology,business creativity,literature and art class and public observation class.The five rhetorical effects of the success of speech in "one seat" : humorous,strong appeal,easy to understand,to reduce the difference of information,reflecting multiple aesthetic;Summary of "one seat" speech rhetoric features: speech to narrative-based,good story;speech time is moderate,humorous;speech to "new" to win,spread new information.Conclusion,the summary of this study.Describe the research results and shortcomings and directions for further research.