Research On Dynamic Visual Language In Perfume Marketing

I used to wear Chanel no.5 for the famous film star Marilyn Monroe,and the perfume of rangxiangnaier is popular all over the world.Perfume also gradually becomes a kind of personal charm and life attitude and the symbol of consumer culture.At the same time,the global luxury consumption continues to be low in a large environment,with the beauty of the sales market in the United States only perfume in the sales market stable development and rise.From the development trend of perfume consumption,the marketing method of perfume must be influenced by the digital popularization of the Internet.Perfume belongs to the light luxury and digital battalion.In this paper,from the perspective of dynamic visual language,the marketing case of Chanel and other brand perfume is studied.This paper discusses the design ideas and specific performance of the dynamic visual language in the marketing of perfume,not only the history and market status of the perfume,but also.It also explores the connotation of consumption culture behind its splendid digital dynamic visual marketing,and also provides some reference and enlightenment to the domestic perfume brand construction and marketing.