A Study On The Application Of "Meaning" And "Image" In The Tourism Image Logo

With the rapid development of domestic tourism,tourism image of the overall shape is also more and more important,many of our region has begun to design its tourism image logo.This paper introduces the tourism image in detail from the aspects of characteristics,composition and orientation,and then points out the positive significance of the tourism image symbol in the tourism image of the endorsement tourism area,spread the regional characteristic culture and create the commercial value.We found that China’s tourism image logo in the design of similarity is too high,the lack of innovation,some design information is not accurate,lack of visual beauty and other issues.In order to improve the attractiveness of the regional tourism image mark,to play a better publicity role in the tourist destination,while allowing tourists to travel through the image of the logo to increase the understanding of the cultural heritage of the tourist area,this article analysed the application of "image" and "meaning" in the image of Tourism from the "image".The original image is a noun,mainly refers to the human brain on the appearance of the objective things and the size of the information processing and description."Imagery" is the unity of "image" and "meaning",and is the subjective emotion of the subject,which incorporates the intention of the thing in which it is seen.The image contains the affectionate thing which is a kind of internal and external appearance.This paper first describes the development of China’s tourism image logo design,and then to "art environment too" tourism sketch base,for example,from the image theory,extending the basic connotation of tourism image,from the perspective of tourism image of the image of the image image function,The formation and design concepts and other aspects of analysis.At the same time,this paper is based on the application of "image" and "meaning" in the design of regional tourism image logo.Through the analysis of the image design of "Artistic Taihang" tourism sketch base,this paper thinks that "interaction" and "image" The basic idea of logo design.Finally,it is hoped that the application of image theory in this paper can provide new ideas for the future design of regional tourism image logo.