| More than a decade,in the context of popular culture is born of domestic XianXia TV plays with infiltration to the general public life.They accounted for a large share of the televisions in a very short period of time and became the emerging force to be reckoned with.XianXia TV play's appearance and popular is a rediscover and activation to the genes of the traditional culture of Chinese XianXia TV plays.With the aid of the classic reproduction of marketization of art processing and market marketing to attract the target audience,making the culture value of the Xianxia classics get the most intuitive representation and the popularity of maximum.As a popular phenomenon in our country's TV series field,also as a kind of cultural symbol of time change appears in front of a large audience,Xianxia TV plays have a sense of value on the society worth researching.A film and television program has its own unique artistic style,which can't exist without its narrative arts and audio-visual arts.In the study of this new type of TV plays,article mainly discusses aesthetic value of XianXia narrative arts and the audio-visual arts,at the same time in-volves the audience research and dissemination effect of XianXia TV plays.First of all,from the perspective of narrative arts,XianXia TVs'creators complete the task well about what to speak and how to speak using the classical narrative motif of love,friendship,revenge,struggle,growth and the flexible narrative structure.Secondly,from the perspective of audio-visual arts,XianXia TVs'creators use a variety of artistic elements and means to complete the plot narrative at the same time show their own characteristics in audio and visual style construction as much as possible,forming a unique aesthetic meaning and style.Finally,in view of the negative effec of XianXia TV plays in its creation and spread,XianXia TVs'creators should set clear subject consciousness and improve the value of thinking,making the new TV series type and healthy development for a long time,which has a good reputation at home and abroad with characteristic advantage. |
PDF Full Text Request