Research Of Television Topic Piece Creation For Domestic Universities And Colleges

With the rapid development of the video media,the TV topic piece of universities and colleges,as one of the manifestations of universities' graphic image,is becoming profoundly significant to elevate the universities' social reputation and optimize the competitiveness of universities.Currently the research of TV topic piece creation for domestic universities stops the pace at the discussion of specific procedure of TV topic piece of universities,and the discussion is single and incomplete in content.Additionally the propaganda film is mainly discussed in the discussion of TV topic piece of universities,whereas other types of TV topic piece of universities are less concerned.This paper shall analyze the TV topic piece of universities deeply given each creation step of TV topic piece of universities,experience of creators and the examples of other TV topic piece creations.A new perspective is established,and the referential practical values are provided for domestic university to create the TV topic piece through the analysis of each step and prospective development tendency of TV topic piece of universities.The TV topic piece of universities refers to the actual literature material video created abiding the artistic technique of TV documentary.This type of topic piece bespeaks the entire or partial condition of the university as to satisfy the specific operation requirement of university.In line with the applications of TV topic pieces of universities,the TV topic piece can be categorized as propaganda topic piece,topic piece for declaration and acceptance,teaching topic piece and topic piece for figure in universities.The creation of topic piece for universities is deemed as a complicated and serious process.The creation process mainly consists of planning,commentary compilation,compilation of story board script,history material collation,shooting,edition and integration,examination and modification,output accomplished film,broadcast and promotion.While anatomizing each step of creation,the existing problems of TV topic pieces of universities are summarized,and the countermeasures are prosed to resolve such problems.After the analysis of TV topic pieces creation,this paper specifically discusses the example of Mission,the TV topic piece for Shandong Polytechnic University involving the creation of the author.The processes of creating this TV topic piece are anatomized,including the planning,shooting,edition,examination,broadcast andpromotion,as to analyze the TV topic pieces creation.This paper seeks to practically implement the theoretical knowledge in the creation.This paper given the current developing status of the video creation,proposes the development tendency of the TV topic pieces of universities.Firstly the TV topic pieces of universities and the micro-movie are integrated with each other as the micro-topic pieces of universities.The development of TV topic pieces for universities creates the new platform and the opportunity for universities to build their favorable images.Secondly the material library of micro-topic pieces for universities is each university's resource library storing a large number of videos,audios and pictures.Such resource library is the basis for each university to create its TV topic piece.Lastly as the unmanned photography aerial vehicle technology has been rapidly developing,and thanks to its special photography angle,the small-size unmanned photography aerial vehicle shall replace the rocker arm and the shooting guiding track.Hence this vehicle shall take the abundant shots and photos,and accordingly the TV topic pieces of universities shall step up to the next level.Innovatively,this paper proposes the suggestion and prospective development tendency of the material library construction for creating TV topic pieces of universities.Moreover,this paper makes a detailed and systematic research on the specific construction process of material library.