A Research On The Developing Status Of Small And Medium Galleries Of Modern China

The gallery is one of the main commercial forms of art works,which plays an important role in the development of the art market.After nearly 30 years of development,China's art market has made significant progress in recent years,the performance of the Chinese art market is quite eye-catching.In 2016,China's pure art auction dominated by the 38%share of global market.The gallery industry of modern China started in the nineties of last century,and the country currently has more than 4,000 galleries.However,China's gallery industry is still at the primary level,not matching China's largest global art market position.In this paper,research methods such as field research,literature analysis and comparative induction are used,and the object is the domestic small and medium galleries.The history of Chinese galleries and the art market has been presented,and the whole Chinese gallery industry is divided into large galleries and small and medium galleries for hierarchical research.Based on the analysis of the present situation and the comparison with the large galleries,the problems in the development of small and medium galleries are discussed,and some countermeasures are put forward.This paper argues that the weak private capital,the control of the Chinese art market orientation and the extensive process of development is the main reasons of Chinese gallery industry developing status.The operation of small and medium galleries is related to its geographical location,and the forms have the trend of diversification.There are significant differences in the various aspects of gallery operation,the relationship between galleries and artists,consumers,between small and medium galleries and large galleries.These differences further highlight the characteristics of small and medium galleries,but also exposed the problems of small and medium galleries.In the development,small and medium galleries not only encounter economic,market structure and laws and regulations and other external issues,there are still problems of practitioners and business models and other issues.Only to explore the development model in line with national conditions,while returning to the essence of the gallery,paying attention to the basic functions of galleries,can small and medium galleries develop for long and healthily.