The Innovative Research On The Developing Mode Of Nanjing Cultural And Creative Industries In Nanjing

With the ever-increasing growth of China's economy,the cultural creative industry is earning more and more respect.The development of the cultural creative industry is not only fostered by increasing consciousness about the cultural industry's importance,but it also partakes in the economic transformation and in the adjustment of the overall industrial structure.The emergence of the cultural creative industry contributes to optimize regional development models,to promote innovation,and to improve overall competitiveness.Nanjing is a famous historical and cultural city in China.Its cultural creative industry develops rapidly,and so do the revenues it generates.Yet,the cultural industry's scale and revenues lag behind those from other countries,in spite of Nanjing's historical advantage and rapid development.Therefore,researching appropriate development pathways for Nanjing is breeds important theoretical and practical insights and it will ensure the steady growth of the city's cultural creative industry.This thesis firstly introducing definitions and classifying cultural creative industries abroad,the status quo of relative research home and abroad will be explored.Secondly,the thesis analyses the current development of cultural creative industries in New York,Singapore,Beijing and Shanghai,and then summarizes these development pathways.By analyzing the current situation and the developing mode,the character of Nanjing's cultural creative industry can be concluded as guided by the government,promoted by advanced technology and concentrated on building industry cluster district.The model has achieved a certain success,and yet still has its problems,if we don't try to adjust and innovate actively,it will be difficult to conform to the new situation and guarantee the sustainable development.On the basis of analyzing the current situation of Nanjing's creative industry,the thesis identifies the relative advantages of the city and applies the Gong Baici curve fitting method to its specific cultural creative development patterns.Building from statistical data,the thesis documents the industry life cycle of the subordinate industry of the cultural creative industry of Nanjing.Finally,based on the development pattern and comparative advantages mentioned,the thesis suggests that Nanjing promote an enterprise-led demand orientation pattern and emphasize its traditional industries.At the same time,the thesis also introduces some specific development proposals and measures.