The Extension Of Xuzhou City Cultural Visual Image In Cultural And Creative Industry Brand

According to the survey and the research,there is little unique cultural and creative brands and products on the local market in Xuzhou,while the city of Xuzhou really has long history with profound cultural foundation.This paper summarized the various composition and forms of the visual image,finding the feasible methods of the visual image of Xuzhou's culture.This article will extract the visual images of city culture from the perspective of visual communication subject,aiming at getting rid of the homogeneity phenomenon to other city,then applied these images to design,so as to build a unique brand and to find the proper way to develop cultural creative brand,therefore to highlight the rich connotation of the city's image in the booming era background of Culture Creative Industry.