Research On Visual Image Design Of Non-profit Organization Brand

The third sector of public organizations as a social and provide public service for social organizations,the non-governmental,non-profit special nature is different from other types of the basic symbol of social institutions,its development to overcome market failure and government failure play an important role.Today,public welfare undertakings have developed rapidly.But at the same time of development,because of the government information public,transparent,and the social public problems such as lack of communication,trust crisis,and this is because public welfare institutions caused by the lack of brand awareness.Therefore,in order to ensure the effective communication of public welfare organizations,it is of vital importance to acquire more resources and supporters.This article through to the Public Welfare organization brand’s concept,the characteristic as well as the domestic and foreign public welfare brand present situation analysis,unifies "the Yancheng Wetland Migratory Bird Protection Association" The actual case,carries on a set of complete public welfare organization brand image design.First,through the analysis of the background and characteristics of the association,and combining the collected documents to determine its brand positioning,followed by its positioning of the standard of the VI design,a complete set of VI design generally includes the basic part and application part.Through the complete visual image design can enhance the brand credibility,shape a good public service brand image,for the dissemination of the concept of public welfare brand and the purpose of providing a strong fulcrum,so as to obtain more volunteer attention,and then more actively and effectively promote the development of China’s public welfare undertakings to achieve their own brand value.