The Structure Of University Culture Visual Characterization In We-media Area

We-media as a convenience path for the public to participating and sharing information online,compare to the traditional media and Internet media,the openness and the freedom has been promoted.A lot of information is distributed through the Internet.This lets the user get the knowledge more fragmented.Reasonable integration is significant in the We-media area,because of the growing dimension of the knowledge.Through the analysis of the usage of We-media around the university students,we want to build a theoretical structure of the visual characterization in We-media.In this paper,we will summarize and analysis related work in this area.We expound the basic research of university cultural visual representation and the acceptance method of university students from the We-media point of view.Using UIS as the start point analyzes the connotation of university culture and the behavior of university students,discusses the origin of visual representation and derives the relationship and significance of university cultural visual representation and university students' acceptance method.This paper analyzes the advantages and disadvantages of university culture,the necessity base on the related media platform from the aspects of media,image,graphics,text,color,interface and interactive way of six universities both in China and other countries.And then from the We-media point of view,get the university cultural visual representation of the construction framework and design strategies to form a "T" type of construction.Finally,put the elements within the framework to incorporated into the case of China Mining University,the feasibility of the design strategy and the feasibility of the design strategy will be through the Wei Xin public account as the visual carrier and mining group conclusions.The purpose of this paper is to provide a visual carrie and reference for the design of university culture visualization from the perspective of We-media.From the perspective of university students,this paper uses the We-media platform as the visual carrier to provide the feasibility of the path for the theoretical research and practical strategy of visual characterization and enhance the university culture acceptance of the University of cultural transmission.