| With the development of technology,the media undergoes continuous innovation,resulting in various changes in aesthetic relationship.This thesis aims to compare the aesthetic relationship between the digital media and the traditional media to analyze certain aesthetic phenomena and make a rational conclusion and criticism.This thesis adopts the method of comparison to analyze of the changes of aesthetic relationship resulting from the development the media and discuss the new aesthetic characteristics of the digital media and the problems as well.First,in the aspect of new aesthetic characteristics,this thesis utilizes most popular culture cases at present,such as "The Reader" and "Qiao book",to analyze the external performance of the new aesthetic characteristics of the digital media;second,this thesis applies western theories,such as Michael Heim’s "people and technology integration" and Derrida "intertextuality",to in-depth understanding the connotation of the new aesthetic characteristics of the digital media.In the aspects of new problems in aesthetic,comparing with that in the past,the digital media increases the output of entertainment aesthetic,causing the vulgarization and homogenization of aesthetic;at the same time,the survival pattern of the human beings is controlled by the Internet behind the the digital media,which arouses a variety of adverse social phenomena.This thesis argues that the reason for this problem lies in two aspects: one is the neglect of the dialectical relationship between the aesthetic level and the content of the media output,the other one is ambiguous processing of the relationship between the human and the media technology.In summary,confronted with the digital media,human beings should remain rational instead of trapped in the technology then losing aesthetic aura.The academic world pays much attention to studies on the digital aesthetic problems.author try to do a personal discussion based on the scholar’s research.Although previous research and strive to break through the theory and content,but limited to the author’s knowledge,the argument of digital media’s aesthetic is inadequate. |