Visual Aesthetic Study In The Views Of Semiology

As early as the era of civilization,music,dance,painting,sculpture,architecture,literature,drama art category has appeared until the late 19 th century and the first half of the 20 th century,science and technology in the rapid development of the film as a modern art and TV appeared one after another.Film and television art as a comprehensive art,its creation and expression almost all of the art categories.Film and television art through the modern image technology to make the relationship between art and the real close together.Mechanical lens deepening the human eye can not reach the field,people get an unprecedented sense of pleasure.This kind of cognitive pleasure is embodied in the form of rhythm beauty under the influence of visual aesthetics.TV civic news which is based on ordinary people in all aspects of daily life help people to see how to solve problems,to respond to social problems or comment on social phenomena.Nowadays,It is the most important thing to find a way which can help TV civic news be more intuitive and attractive,more acceptable to most audience.On the basis of the principle of authenticity,the infiltration of aesthetics,linguistics,semiotics,will bring TV civic news creation and aesthetic beauty,so that reflect the beauty of real life.In the first part,from the basic views of semiology[1],the article stated how the research of TV civic news is involved with semiology and gives some specific methods to realize it.In the second part,the article analyzed the structure of the TV civic news,then explored the signifier and the meaning in two manifestations.The third part discussed the Biaxial operation rule in the TV civic news,one is the horizontal combination relation of symbol and the other is the longitudinal aggregation relation of symbol.The fourth part explored the true setting of the TV civic news and the generalization of the indicators under the symbol structure,and investigated the symbolic violence by using Biaxial operation rule.In short,in the news reports,by using linguistic sign system and non-linguistic sign system,from the horizontal linear relationship to the vertical metaphorical relationship,the quality of TV civic news can be increasingly enhanced.The authenticity of the news is the pursuit of the original state,rather than a purpose deliberately fabricated out.The TV civic news authenticity is a link between the communicator and audience.For journalists,using semiotics methods can improve their work performance,and fundamentally avoid the possibility of false reports.For the audience,to learn the basic semiotic knowledge and applied it to the daily aesthetic activities,can help to reduce the harm from the false reports.This will also help the audience understand the intention of screen quickly and improve the ability of aesthetic.