An Analysis Of The Acceptance Of Virtual Stars

In recent years,with the development of computer digital technology,the virtual world will be colorful and vitality.The virtual characters created by digital technology are more vivid and attractive.one part of them with high visibility and influence,often appear in the TV advertising,and media,as a real star in general,endorsement of a variety of products to gain the attention of the audience.The development of science and technology between virtual and reality barriers is gradually broken,"virtual star also even out of the interactive screen hang out with the audience,and even a great potential than real stars.The huge commercial potential for the virtual Star become the current hot commodity,while in our country the virtual Star creation and development,compared to the film industry already has a mature system of western developed countries,the gap is still huge.What is the study of how the virtual star is accepted by the audience as well as the cultural factors that influence the acceptance,it is our country 's efforts to transform the virtual Star industry.Based on this starting point,this thesis try to study the psychological acceptance of virtual stars with the methods of literature,investigation,statistical analysis and comparative analysis.The historical concept and current situation of virtual stars are sorted out and grasped by the method of literature and investigation.With the social and cultural background of the specific stage,the cultural factors of the psychological acceptance of virtual stars are discussed.This thesis consists of four parts:The introduction part mainly introduces the reason and significance of the research,and briefly reviews the relevant concepts with the literature method,and then constructs the basic framework of this study.The first part mainly introduces the origin and development of the virtual star,and Maslow's "hierarchy of needs theory",will be the main type of virtual star is divided into four categories: hero,partner,comedian,wise,as the audience survey questionnaire based on virtual star.In the second part,based on the questionnaire survey,in the first chapter,the main types of virtual stars are designed.In the design of the questionnaire,mainly through four types of horizontal comparison,and the longitudinal comparison of different time periods,the virtual Star audience has a holistic grasp.The third part of the extensive contact with the social and cultural background,based on the second chapter presents the results of the investigation and analysis.On the deep psychological needs and social and cultural factors behind the selection bias of different types of virtual stars.Through this research,showing the hero class virtual Star of rapid development,and development partner of the star class development tends to level development.The analysis combined with the current social and cultural background,the main hero class virtual Star by "terrorism" and the rise of the movie "spectacle" : "terrorism" caused by the lack of security in the audience,longing for the "Heroes",the movie "spectacle" virtual Star development so that the hero has a bigger stage,the two together the hero to the highest class of virtual Star era;virtual Star comedian mainly by "entertaining" and "spectacle" : "entertaining" to strengthen the audience for entertainment,"skills spectacle" can enhance the virtual Star comedian;changing process of city and family companion a major fast: too fast for the city caused by the lack of sense of belonging and sense of family audience,from "big" to "small" changes,also caused the audience on the collective The effect of desire;virtual star is mainly affected by the "anti intellectualism" and "entertainment","anti intellectualism" to dispel the respect for knowledge,and "entertainment" is to make the audience more willing to indulge in physical pleasure of simple,common development of the two block wise virtual star.The development of virtual stars depends on the powerful film industry system,and is also a benchmark for the national film industry.How to create and operate a virtual star,for us to create more value,it is necessary to study the significance of the analysis.