Research On The Application Of Illustration Art In Sports Posters

Into the information age,people are increasingly exposed to the information every day,those who have no emotional mechanized visual image has long been unable to impress people,and illustrations as a special form of art,with its own strong humanities and artistic atmosphere,Efficient and emotional transmission of information,by consumers and designers of all ages.The rapid development of social economy,the competition between sports brands is extremely fierce,how to use a different way to make their own products come to the fore,the world's major sports brands in the advertising on the effort.Illustrator art and sports posters collide with creative sparks under various factors.This paper mainly from the background of the image era,through a large number of flat sports posters case analysis,get illustrations in sports posters in the form,style and characteristics.Summed up the illustrative art used in sports posters in the creative performance and emotional design strategy.At the same time,the author participates in the practice design of sports poster illustrations,and can better test the viewpoints and conclusions in the paper so that the topic is more theoretical and practical.In order to achieve the purpose of the study,this paper uses a case study,comparative study and theoretical and design practice of combining research methods.The article is analyzed by five large plates:(1)The background of the combination of illustrations and posters,the research status and theory at home and abroad are studied and summarized.(2)introduce the concept of illustrations,development history and illustrations of the classification and application.In addition,the author analyzes the relationship between illustrator art and sports poster,which mainly explains the course and reason of the combination of illustration and sports poster.(3)put forward the classic case,analysis of illustrations in sports posters in the specific form and characteristics.(4)from the creative performance and emotional design strategy to start two aspects,analysis of illustrations how to better use in sports posters.(5)Through the difficulties and problems encountered in the process of design practice,combined with the theoretical research,it summarizes the factors that should be taken into account in the sports posters,and the development prospects of the illustrations in the sports industry trend.In the end,the author summarizes the manifestations and characteristics of the art of illustration in the sports posters and the ideas that should be followed when the illustrations are applied to the sports posters through the study of the present situation of the existing sports posters and the combination of their own design practice and the theoretical knowledge of different disciplines Performance and Audience Emotional Design.Hope that these personal views and ideas for the development of sports posters have some help.