Study Of Emotional Expression Of Color In Poster Design

At dawn, when the sun rise up from skyline, one colorful world jump into our sight. Color make all things lifeful, it affects our mind and emotion in our daily file.Although color is the most popular aesthetic form, but its attraction is extraordinary, and it’s the most lifeful and powerful element of all vision elements Color is important means to express emotion and atmosphere, but also bring special emotional artistic conception to produce emotional imagination. So more and more people pay.much more attention to emotional communication between persons and color. As soul of poster design, Color not only make picture wonderful, but also convey some internal thoughts of people such as personal emotion and like, and give people deep impression of emotional appeal which the designer want to demonstrate while showing picture’s language and beauty at the same time. Master emotional rule of color, bring in color’s emotional element, express sufficiently implication of color, master people’s emotional response and psychology affection which are brought from color, all these together can make picture having stronger expressive force, infectivity, and make information’s expression to be more pertinence and persuasiveness, meanwhile attract more audiences’s attention and arouse their interest, eventually, people would be willing to pay. This thesis mainly demonstrate the connection between people and Color emotion and describe how to show different Emotional atmosphere by using various design method to give people various visual and mental feelings, promote poster’s aesthetic value, utility value and so on.