A Study On The Development Of Cultural And Tourism Integration In Tianjin Ancient Culture Street

With the rapid development of society,the economy took off and the traffic was convenient,but the problems of urban development were not featured,the fragmentation of traditional culture and the destruction of local historical heritage were followed.Modern people's living standards have been greatly improved,the spirit of the pursuit of increasingly strong,more and more people choose to travel elsewhere to feel the exotic culture,the pursuit of life different from the weekdays.Tourism and culture complement each other,the characteristics of cultural resources is the basis of tourism prosperity,tourism is the cultural transmission and protection of an effective medium.Showing the city history,social and cultural image of the tourist block is the most representative of the characteristics of cultural carrier,historical street tourism will be the perfect combination of cultural display and tourism development.In this context,this paper will be suitable for the culture of Tianjin Street and the integration of tourism development model to explore and explore.Firstly,chapter 1 and chapter 2 briefly expounded the research background,purpose,significance,research methods and difficulties,and summarized the existing research achievements and theories of modern tourism,and summarized the characteristics of modern tourism activities and tourists.The third chapter of the second part lists the case of Shanghai Xintiandi,the cultural and tourism integration of Wuzhen and Tianjin Ancient Culture Street,and analyzes the historical background,cultural resources and development actuality of Tianjin Ancient Culture Street.The fourth chapter analyzes the result of questionnaire survey of ancient culture street with SPSS software,summarizes the characteristics of the actual tourist groups,analyzes the factors which affect the tourists' perception and satisfaction,and finds out the problems existing in the ancient culture street.The last part of the fifth chapter will be based on the actual situation of ancient culture street and the success of the other two areas of experience in the future path of development options for the integration of culture and tourism recommendations.