Research On Brand Image Design Of Museum Art Derivatives

As the implementation of the policy on visiting museum for free,museum art derivatives gradually attract more attention.The brand image design of museum art derivatives is different from that of general merchandise.The museum culture particularity makes the brand image of museum art derivatives have more cultural value,artistic value,and educational meaning.Firstly,current development status of the brand image of museum art derivatives was analyzed.This section mainly explained that under the background of economic development,the brand is the core value embodiment of museum art derivatives.the unity of the brand image design and the series feature enhance the brand identity,and the brand image design is the competition tool of museum art derivatives.The principle of brand image design of museum art derivatives was put forward and the visual expression means of museum art derivatives was analyzed systematically.The overall plan was implemented for the visualization of the museum store's derivatives based on the overall image of the museum.As for the spreading,the brand culture communication strategy,advertising communication strategy were proposed.Based on relevant literature and field research,taking the brand image of museum art derivatives as the breakthrough point,the dissertation sorts out the current domestic situation of brand image design of art derivatives,re-examines the visual design of museum art derivatives from the perspective of brand image design,and discusses how to design a unified brand image for art derivatives combining VI design,thus providing a more standardized and scientific theoretical support for the brand image design of museum art derivatives.The research on the brand image design of museum art derivatives can help to enhance the brand image of art derivatives,and make the brand image design of museum art derivatives be of more cultural significance and creativity,with a view to play a reference role in the study of brand image design of domestic museum art derivatives.