Internet Plus Era Nanchong City Dance Club Sports Marketing Strategy Research

The rise of the sports dance club,to a large extent,led to the development of the sports industry,but in the process of development of sports dance club,there are many problems,which limited the development of many large sports dance club,dance club sports development statuses of small,the primary issue in the marketing level.This paper adopts the method of questionnaire,literature and mathematical statistics to study in Nanchong city of Sichuan province sports dance club marketing mode the status quo,puts forward some opinions,in order to find out the shortcomings of the traditional marketing mode of the sports dance club,while understanding the Internet plus sports dance fitness club marketing status,according to the reality.The integration of traditional marketing mode development strategy Internet plus marketing mode better,provide better development suggestion for the marketing of sports dance fitness club market.This paper uses a questionnaire survey method,literature review and mathematical analysis,investigation and research from the status quo of Internet plus Nanchong sports dance club,draw the following conclusions:1)The development gap between the Nanchong city sports dance clubs between the large,the entire city of Nanchong sports dance club managers are most concentrated in the young age,although this stage club management experience is rich,but the training frequency of sports dance club management is too little,.2)Nanchong Sports Dance Club Internet use rate is generally low,the use of network marketing rate is not high,most clubs just use network marketing promotion means,other strategies of network marketing are basically useless.3)Club product marketing strategy of Nanchong City Sports Dance Club to provide products of further mining,at the same time,for the crowd is monotonous and did not involve products for the public,and in the promotion of products,promotion of the surface is not wide enough,most only for minors.4)Nanchong Sports Dance Club pricing strategy in the vast majority of the club managers pricing goal is profit,but also through the market pricing,this phenomenon is to be sure.However,the survey shows that there is no advantage of the club's use of the Internet,personalized pricing,etc.,to develop a specific or a number of consumer products,to achieve the purpose of attracting consumers.5)The distribution channel of the sports dance club in Nanchong is relatively simple,the distribution channel is large,the efficiency is low,so it is difficult toachieve the desired results.According to the Nanchong city Internet plus sports dance in the process of marketing problems,put forward the following suggestions:1)Nanchong sports dance club managers should be on the club management,especially the marketing knowledge attention,in the era of progress,our knowledge should also be constantly updated with the development of the times,can not stay in more than ten years ago,even a few years ago the ten marketing mode.2)Popularize the use of the Internet in Nanchong sports dance club,improve the utilization rate of the internet.Join the Internet marketing content,make full use of the development of the Internet,promote the development of the club.3)Will join the sports dance club network marketing product marketing strategy,brand sports dance club network establishment,promotion,seize the consumer demand,launch customized product strategy for consumer demand,in order to attract the attention of consumers,promote the participation of consumers,and to improve the interaction with consumers.4)Will join network marketing pricing strategy of sports dance club,according to the consumer price consumer mentality,the development of low-cost consumer strategy,to attract part of the crowd;according to the competitor's pricing strategy,formulate the dynamic pricing strategy is adjusted according to the competitor pricing;according to the personalized consumer needs,develop personalized pricing strategy,providing customized products and services for consumers;the club managers grasp the psychological characteristics of consumers,psychological pricing strategy according to different psychological characteristics of different consumers,can greatly enhance the turnover rate.5)The network marketing to join the sports dance club distribution strategy,the realization of the sports dance club's network marketing strategy and the promotion strategy of the word of mouth.6)Will join the network marketing promotion strategy of sports dance club,through online advertising,web site promotion,network marketing promotion strategy system of promotion and advertising on the Internet,not only can save the cost,but also improve the efficiency of marketing.