A Study On Cross-border Development Of Network Literature That Was Driven By IP

From the beginning of the network literature's growth,it has kept a booming trend as a special phenomenon in the society.A group of network literature writers such as Anne baby,Murongxuecun,and Nanpaisanshu and so on have become the most famous and wealthiest writers in China writer list.It is necessary to recognize the power of network literature.With the upsurge of network literature since 2014,the number of films,games,stage plays and anime adapted from network literature has been rapidly increasing,and its commercial value has been vigorously excavated." Tomb Notes " is a typical sample of cross-border development of online literature.In 2006 at the beginning of the Chinese network for the first time published e-books,paper books are also published soon,by its adaptation of comics,stage play,games,network drama,the film has also been born,and have achieved good results.Today,the " Tomb Notes " has been from a series of books have been shaped as a "Tomb Notes brand",all things related " Tomb Notes " will bring attention and consumption.The author also as early as 2013 announced "seal pen",focusing on its works " Tomb Notes " development and IP operations.Therefore,firstly,this essay will focus on how network literature develop to the current situation,and understand the form of network literature industry.Secondly,by summing up the experiences and lessons of the development of the " Tomb Notes ",it will follow the basic ways and conditions of cross-border development of network literature.Finally,through the analysis of the network literature,the author found that IP is not only the embodiment of the value of online literature works,but also directly affect the work of the core elements of further development.The core driving force of cross-border development is the realization of IP value of network literature.However,due to the development of the industry is not mature enough,IP also faces many problems,such as piracy,infringement,value standards and so on.The purpose of this paper is to find out the core driving force of cross-border development of network literature,sum up the experience of successful cases,recognize the problems existing in reality,and then provide references for the healthy and sustainable development oncross-border development of network literature.