Research On Interactive Illustration Design In Mobile H5 Advertisement

Nowadays,a variety of new media forms into the various corners of society by the rapid development of science and technology,and people's lives are closely related.At the same time,the rise of the mobile phone opened a new platform for the advertising innovation and dissemination,especially H5 advertising,it became the first choice for many commercial by its low costs,and it has compatible video with audio and strong interactive capabilities and communication capabilities.The rapid growth of mobile-side advertising,while bringing convenience,but also influence people by too much chaotic information,seizing the user's attention is the root of success advertising.The interactive illustrations in Mobile phone H5 ads are equipped with advantages of a number of advertising forms,this form of expression has offered the audience visual,auditory,tactile triple enjoyment at the same time,so that let people more convenient and close contact with the content what the brand propaganda,and make its impressed in the process of interaction.This kind of new design form,which mobilizing a variety of senses,succeeds in capturing the attention of the audience and immersing them in the function using its aesthetics and interactivity,it has exceeded the other modes of communication on form and features,and becoming the backbone of the industry in advertising on today.From the perspective of design,in such aspects as the concept,development course of H5 advertising has carried on the induction and summary.on the basis of the status at home and abroad,using the case study for good,interactive illustration in the mobile terminal H5 advertising are the main content,and combining the instance to interact with data on mobile terminal H5 advertising illustration the type of rational analysis,puts forward the concrete opinions in need of improvement.These analysis for the mobile end H5 advertising in the design of interactive illustration laid a solid theoretical basis,the author focuses on mobile terminal H5 advertising illustration of the design form and interact in two aspects,summarizes the design methods and design principles,looks forward to the new trend of mobile terminal H5 advertising and expectations while maximizing advertising value,based on new technology constantly updated,the mobile end H5 advertising the interactive illustration design in visual and interaction can make a breakthrough and innovation of the objective.