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Song Dynasty City Restaurant Industry Research

Posted on:2018-02-16Degree:MasterType:Thesis
Country:ChinaCandidate:Z W GuoFull Text:PDF
GTID:2335330518979399Subject:Chinese history
Abstract/Summary:PDF Full Text Request
Song dynasty city restaurant industry,which is the performance of the Song dynasty developed commodity economy,plays an important role in social economy in the Song dynasty.So which a kind of development level the traditional industry of Song dynasty is located in ? What factors make it thriving and prosperous? What method does the business use to participate in the operation of the fierce competition? This article will discuss the related questions of Song dynasty city restaurant industry.The first chapter mainly discusses the reason of Song dynasty city restaurant industry business development and analyzes the favorable factors of Song dynasty city catering industry development through the Song dynasty agriculture,business ideas,the transportation network,the policy of fang-city curfew,labor resources,social and cultural atmosphere,and so on.The second chapter mainly examines the construction of Song dynasty city restaurant industry and analyzes what the factors influence the Song dynasty city restaurant industry from two aspects of hardware and software.The hardware facilities and construction conditions consist of the shop location,size,decoration,tableware,associated market and so on.The software facilities and construction conditions consist of business market positioning,practitioners,and north-south diet cultural and so on.The third chapter mainly examines the market entity of the Song dynasty city restaurant industry and takes every business strategies in the fierce business competition.In order to expand sales,the market entity needs all kinds of marketing tools such as entertainment,brand,price,menu,and so on.Thus all marketing tools stand for the merchants smart minds and unique business wisdom.The fourth chapter mainly discusses the impact of the Song dynasty society from the Song dynasty city restaurant industry.According to three aspects to illustrate,that is the provide access to social life,the development of associated industries and more employment opportunities,and the shift in social ethos and so on.This can reflect their social status and roles.
Keywords/Search Tags:The Song dynasty, The city restaurant industry, Marketing, Dong Jing, Lin An
PDF Full Text Request
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