The Exploration Of "The Third Industry" In The Song Dynasty

The economy of the Song Dynasty continues the glory of the Tang Dynasty.The marketization of services shows unique charms of the Song Dynasty,which speeds up the urbanization and urban revolutions.This paper researches on “the third industry” in the Song Dynasty.Based on the theories of consumption and market,the paper discusses features of the catering industry,entertainment industry,real estate industry,rural service industry and so on.Through the above researches,this paper further explores the urban revolutions in the Song Dynasty.This paper has two parts.The first part has two chapters.The first chapter discusses the uniqueness of the market in the Song Dynasty.The break of the square city system offers time and space for the development of the market,which makes the economy a higher level.As an external support,the occurrence of regional markets ensures the development of internal cities.The second chapter analyzes the obvious change of the number of the imperial army.The increase of the imperial army stimulates the growth of the catering and entertainment industry,starting a new stage for the “the third industry”.The decrease of the imperial army facilitates the transformation of the abandoned military camps into real estates.The following part has three chapters.The third chapter discusses the trend of uniqueness represented by the catering industry.The scale,amount,architecture and decoration of the catering industry are marvelous.It has advertisements,promotion activities and satisfying services.The take-out service and renting industry even evolve in this period.The fourth chapter discusses the trend of marketization.The entertainment industry of the Song Dynasty presents a trend of marketization.There are amounts of entertainers and fixed spaces for performance.The entertainment activities and commercial activities are combined with each other.Commercial activities become entertained and entertainment activities become commercialized.The fifth chapter discusses the refinement trend of industries.The increase and refinement of urban services are obvious.Real estate develops rapidly in the Song Dynasty.All these influences people’s life,enriches the market structure and accelerates urban revolutions.The conclusion points out that the development of “the third industry” in the Song Dynasty promotes the urban-rural dual structure and the urbanization.However,the scope of urbanization is limited.Farmers are constrained by farmlands.The traditional natural economy can’t be broken fundamentally.