Research On The Growth Mechanism Of Hangzhou Zhuantang Art Market

With the rapid development of creative industries in China in recent years,the art market has been rising in many cities,which has a significant impact on local development.From the essence of art market activities of art market according to the staff composition,proportion and type of product business model and other elements of the different components,summed up the three main features for the art market:commercial appeal,academic value,art weight.The role of the local art market development can be divided into two specific aspects,namely to promote local business business activity(through the body to have the commercial profit sustainability,thereby stimulating local economic development and enhance the diversity of local tronica)creator(ability to maintain local and diversified through innovative behavior).Through the on-the-spot investigation,visited Hangzhou Zhuantang area around the The China Academy of Art formed multiple art market,case analysis,this study found that the difference of art market in three major characteristics affect its positive impact on local development.At the same time,in the art market,there are many kinds of contradictions and complicated relations among different stakeholders,which often restrain the further growth of the art market.This paper attempts to construct an interpretation model to explore the possibility of promoting local sustainable development through the art market.And try to provide some operational suggestions for the overall development of the art market,but also provide some valuable insights into the future of the art market to promote local development strategy.