Research On The Design Of The Brand Of Xuan He Gong Tea

The life quality is improving very fast while the economy develops,the tea culture,as one of the most important components of traditional Chinese culture,is also paid more attention.How to advertise the tea culture and make it more international is the main focus of this paper.As a commodity,the design of the brand of tea is more and more important.Except the quality of tea,the brand culture and advertisement plays an important role.Meanwhile,how to transmit Chinese culture as well as improve the tea quality needs more consideration.This paper focuses on "Xuan He Gong Tea" and its relevant brand design.Xuan He Gong Tea is originated from the famous book <Xuan He Bei Yuan Gong tea> which was written in Song Dynasty.The emperor of Song Hui Zong said " the prosperity of Song Dynasty is because of the Gong tea." So,it is said that the Song Dynasty made the tea quality up to a new level.The Xuan He Gong Tea mainly sells the tea Cookie and its headquarter is located in the Jinan road of Kaifeng city.So,this paper focuses on the brand design and how to combine the brand design with the traditional Chinese culture.After the initial investigation,this paper consists of these three aspects:(1)analyze the meaning and background.(2)combining the Chinese traditional culture with the tea brand design,analyze the promotion of the brand and contrast the good sales case with the occurring problems.(3)modify the Xuan He Gong Tea’s brand design.Last,make a conclusion as well as the deficiency of this paper.