Internet Communication Research For The Luoyue Culture

In recent years,with the slogans such as(like)cultural self-confidence,cultural soft power are put forward,China attaches great recognition to traditional culture."LuoYue Culture",as the core of "Bai Yue Culture" while the represent of traditional culture of ethnic minorities and the significant part of Chinese culture,deserves considerable attention.Culture cannot survive without communication,the main content of this paper is the Internet communication of"LuoYue Culture",and explore the combination method of traditional culture and emerging dissemination based on the whole grasp of the status of its Internet communication.This thesis is divided into five chapters,the first chapter:introduction,an overview of the research background,significance,ideas,methods,contents and innovation,and the writing framework is settled.The second chapter:The basic concept and theory,mainly divided into two parts,namely the basic concept and the interpretation of theory.As the concept part in this paper,the clear conception available for readers to understand on culture,"LuoYue Culture" and its communication,network communication and the network communication of"LuoYue Culture" are presented.On basic theory part,is the introduction and application which involved in communication theory.The third chapter is the main part of it,analysis on the current situation of LuoYue culture and its Internet communication,this section consists of five fields according to 5 W Models,respectively,communicator analysis,media analysis and content analysis.Strive to a detailed description of the whole communication process.The fourth chapter is the evaluation of current Internet communication of "LuoYue Culture",the highlights and drawbacks analysis,and put forward the feasible countermeasures to the current situation.The final chapter is the conclusion,a summary to the article.