Research On The Development Of Cultural Tourism From The Perspective Of Cultural Creativity

Under the premise of knowledge economy,with the rapid development of economic level,people's demand for tourism has become rich and varied,people's tourism needs are not limited to the lower level of sightseeing,leisure,etc.,but more inclined to Choose a higher level of travel.Cultural tourism can meet the different tourism needs of different tourists because of its rich cultural connotation,which includes the demand for heterogeneous foreign culture participation,exploration and experience,so its development has broad prospects and strong vitality.The development of cultural and creative industries has promoted the social economy of many countries and regions.The advent of the creative era,cultural tourism and cultural creativity of the integration of interaction has gradually become a new focus.Therefore,this paper introduces the concept of cultural creativity in the development of Harbin cultural tourism,which provides an innovative way of thinking and path for the development of cultural tourism in Harbin tourism related departments and tourism enterprises.First of all,on the basis of industrial integration theory,experience economy theory and sustainable development theory,this paper first analyzes,summarizes and summarizes the current situation and achievements of scholars and scholars in cultural tourism and cultural creativity at home and abroad.The concept of cultural and creative tourism to conduct a preliminary definition.Secondly,the questionnaire survey method,extensive collection of information and the issuance of questionnaires and other means,the demographic characteristics of tourists,the characteristics of tourism behavior,visitors to cultural tourism products,perception and tourist awareness of cultural and creative tourism analysis Conducted an effective analysis.And elaborated the development status of' Harbin cultural tourism industry and the development situation of Harbin cultural and creative industry.Finally,although the rich cultural tourism resources in Harbin,but in the actual development of creative perspective based on the lack of overall layout,lack of creative tourism products,cultural tourism brand lack of creativity,investment and financing channels,lack of propaganda,lack of cultural and creative talent problem.In view of the existing problems,this paper puts forward the principles and suggestions for the development of cultural tourism in Harbin,and provides the corresponding basis for the planning and development of cultural tourism in Harbin tourism department and tourism enterprises.