Research On Marketing Strategy Of TB Company In Jilin Area

This article refers to the traditional Chinese painting art is based on the traditional Chinese painting,is the largest number of domestic art trading arts,the purpose of this article is a summary of the traditional Chinese painting is a kind of art of business experience,and explore the target market marketing rules and strategy of jilin area,with the modern business management theory to guide management.This article summarizes the development stage of the traditional Chinese painting class art market in our country,analyzes in detail the characteristics of Chinese painting as a cultural art goods,already possesses the spiritual attributes of culture and art,common of the qualities of the goods at the same time,with good aesthetic,preservation and appreciation of the value of persistence,etc,this paper combined with the company's operating status of TB,the management work in accordance with the high-end consumer groups,medium and low-end consumer groups consumption characteristics of consumer groups to sum up,traditional Chinese painting art market supply and demand,jilin province,such as suppliers,demand was analyzed;According to the market marketing 4P principle,the products,prices,channels and sales promotion of traditional Chinese paintings are analyzed and analyzed in jilin district.At present the traditional Chinese painting art market of jilin province in the period of the development of comprehensive,on the one hand,by the state vigorously popularize the policy impact of traditional culture,market potential is tremendous,on the other hand,the external market environment is not sound,the marketing method of the single,the lack of a good way to develop low-end customers,high-end Chinese painting class art market also needs many accumulated some way supply relationship,this article believes that for the traditional Chinese painting art operators,to strengthen the marketing strategy,according to the market selection,positioning and price of the product,such as strategy,sales promotion,channel for analysis;The marketing structure and personnel allocation of terabytes have also been adjusted.First,to use modern marketing theory to integrate their business,therefore to the whole concept to product marketing planning of Chinese painting,scientific orientation,implement differentiation marketing,secondly,choose suitable target market sales channels of jilin province,based on the analysis of sales channels,according to the different levels of demand,choose suitable sales channels,in addition to the traditional gallery sales,also can take auction,broker agent,network marketing as well as a variety of sales channels such as pen,at last,the scientific pricing,a clear demand orientation and competition orientation of basic pricing method.At the same time according to the market marketing strategy of marketing organization,sales staff training,sales partners incentives also have briefly,the last as long as the conclusion,and to do in future.