The Research Of Movie Transmission On The Internet Media

The research of movie transmission is an important aspect of movie studies,but it has not got the attention it deserves in the movie theory.This article would like to carry on an interdisciplinary research of movie and communication from the perspective of media development.Combining with the new characteristics of the Internet media,using the methods of literature research and case analysis,the article explored the characteristics of movie transmission on the Internet on the theories of communication and the mass psychology,so as to provide some reference for the transmission of movie.First of all,the article combs the history of the medium for the transmission of movie,and technology and cultural movie was verified in the necessity and feasibility of Internet media to spread;Then it discusses the overall characteristics of the movie transmission on the Internet,namely a variety of means to coexist,with real-time interactivity and decentration,and analyzes the movie The Continent as an example;Then summes up the effects the new media makes on the movie,the movie morphology shows a trend of diversification,user-generated content,viewing audience presents the characteristics of the initiative,the subject status of the user is strengthened,have a voice,the small screen damages the movie wonders,arbitrary viewing environment destroyes the sense of ceremony,weaken the art of movie properties.Finally,The article concludes the communication strategies related to revelation,that is: in the current environment,the spread of movie should implement demassify communication,we should use the big data to communicate accurately and efficiently,should create interactive topics,using a variety of forms to interact.In addition,the movie creators should also be in-depth study of the characteristics of the audience,and create more works suitable for the current media environment.